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sampling involves using a small number of people in the target market to make conclusions about the entire target market population.

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Using a small number of people from the target market to draw conclusions about the entire population is called sampling. Any complete group whose members share some set of characteristics is a census. An investigation of each component that makes up the population is called a canvas.

What's sampling?

In market research, sampling refers to obtaining opinions from a select group of people in order to learn more about the entire group.

For a small population, what is the best sampling strategy?

Because participants are selected based on their availability and willingness to participate, convenience sampling is possibly the simplest method of sampling.

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